Loyalty - Forming The Bond
What is loyalty? Loyalty, in its simplicity, is a "meaningful and living” emotional connection between people, places and things that flourishes symbiotically over time.
A Symbiotic Relationship
True loyalty is founded in the customer experience and is comprised of both abstract and tangible elements. When created properly, loyalty will result in a strong, mutually beneficial, interactive and recurring brand to consumer relationship.
Relevant and Extendable
In order to create symbiosis, there must be relevance, longevity, honesty and value. Only when this occurs can a company maximize profitably by extending and widening its customer relationship to its true potential.
Stand Behind
Consistently standing behind and supporting your customer in a fair and caring way is extremely powerful. Customers recognize and appreciate your commitment and will reward you for it, resulting in a dedicated and vocal salesforce - your customer. The old adage rings true ... "it costs less to keep a client than get a new one".